"Harnessing AI can be transformational, but for it to be successful, enterprises need leadership from the top. This means understanding that when AI changes one part of the business — then other parts must also change."

Mariam Halfhide (Petrosyan)

Data & AI Strategist

Mariam’s expertise lies in the optimal use of data as a business asset and in enhancing an organization’s data-driven maturity. According to Mariam, an organization that knows how to make good use of its data is a conscious organization that is aware of its opportunities and possibilities, so that easier and more effective decision-making and management can be achieved.

Mariam obtained MSc in Quantitative Finance and a BSc in Econometrics & Operations research from Rotterdam Erasmus University. Her practical background stems from data science and developed further throughout the years towards (data) strategy. She has been working in Data & AI consultancy for over six years before she started as an AI Strategist at GoDataDriven.

Mariam believes that understanding the impact of Artificial Intelligence on society is inextricably linked to creating trustworthy AI. She is therefore also committed to creating an understanding of the importance of trustworthy AI, not only in terms of data or algorithm quality but also in terms of ethics and regulation. She finds it important that her clients can use AI to create value for people in a sustainable and accountable manner.

Mariam can help you with i.a.:

  • Data strategy development and execution
  • Data-driven maturity audits
  • Data management and data governance
  • AI Regulation
  • Use case ideation, refinement & validation