Air France – KLM

Workshops and Developing Use Cases

Customer challenge: Find a starting point for applying AI within the organization.

Provided solution: Develop several Proof of Concepts, host data discovery workshops and strategy sessions for VPs.

Outcome: Successful Proof of Concepts and strategy sessions led to embedding a data-driven way of working within the organization. Air France-KLM created a global shared service center for data, based on the work GoDataDriven executed.

Background info about Air France-KLM

Air France–KLM is a Franco-Dutch airline holding company with offices in Montreuil, Seine-Saint-Denis, Paris, and in Amstelveen, Netherlands. Air France–KLM Airlines transported 89.8 million passengers in 2015 to a total of 320 destinations in 114 countries. The group employs more than 95,000 people.

Developing First Data-Driven Use Cases

In order to help Air France-KLM to develop its first DataDriven use cases, GoDataDriven developed several Proof of Concepts, including late passenger predictions, and organized use case discovery workshops in Amsterdam and Paris, bringing together business and IT teams from AirFrance and KLM.


Travel | Hospitality

Project type

Data Discovery Workshops
Proof of Concepts

Technologies used


“Data allows us to make the interactions with our clients as individual and personalized as possible”

Senior Manager Customer Relations and Interactions (CRM Strategy)
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